Marsh ‘Made in Britain’ Award

This is a new Award which is run in partnership with the Heritage Crafts Association and recognises individual craftspeople and small manufacturers who are making great quality British products, using locally sourced materials and traditional British crafts.

The winner could be an individual heritage craftsperson, a small company or a specialist manufacturer and there must be significant hand-skilled work involved in the making of the craft. By recognising such people, the Award celebrates all that is best about our living heritage as shown in craft.

The Heritage Crafts Association is the advocacy body for traditional heritage crafts. Working in partnership with Government and key agencies, it provides a focus for craftspeople, groups, societies and guilds, as well as individuals who care about the loss of traditional crafts skills, and works towards a healthy and sustainable framework for the future.

Pictured above: the hat-making workroom of 2014 Award winner, Yvette Jelfs

The 2014 Yvette Jelfs

Yvette Jelfs, pictured right, designs and produces hand-made couture hats, using traditional skills, for a variety of individual couture clients as well as British companies, such as Jaeger, and design houses and boutiques. Her hats and headpieces have been worn worldwide and have an international following.

Yvette’s hats are hand blocked, whereby the chosen fabric is moulded by steam onto wooden or metal blocks and pinned into shape, a process which takes considerable time. Materials are sourced from the UK, with Yorkshire and Scotland being the main suppliers for fabrics. All cut and sewn hats are made from locally sourced tweed and other Yorkshire fabrics.

The collections are produced at the Scottish Design Factory of Noble Headwear Ltd in Hawick, Scotland. Yvette grew this business out of an old one and in doing so has not only worked to keep a traditional craft alive but has also reintroduced skills into the textile manufacturing area. The business has given work to people who had previously lost their jobs in the cashmere industry.

Yvette has passed her passion for the craft of millinery on to others, and over the past ten years has held courses and has taken on students from the Prince’s Youth Business Trust as well as Fashion Colleges from all over the UK.

For more on Yvette's collections visit her website -


Heritage Craft Association
HCA Administrator
132 The Glade
Old Coulsdon



Previous Winners: